Google Ads management measured in booked jobs.
Every call and form tracked back to the ad that produced it.
Start a conversationMost accounts are tuned for clicks
Most Google Ads accounts are set up to get clicks and form fills, and most reports show impressions, click-through rate and cost per click. None of those tell you whether the ads made money.
When the account counts every form fill the same, bidding finds more form fills, including spam, price shoppers and requests for work you don't do. Meanwhile the leads that became paying jobs are invisible to Google.
We manage Google Ads the other way around: start from booked jobs and revenue, and work back to the campaigns, keywords and ads that produced them.
What we do
- Build or rebuild the account around your most profitable services.
- Track conversions properly: calls, forms and booked jobs, all fed back into Google Ads.
- Manage bids, budgets and search terms every week.
- Report monthly on cost per lead, ROAS and revenue per $1,000 of ad spend.
How an engagement runs
Readiness
Conversion tracking comes first, so the account learns from booked jobs from day one.
Conversion trackingBuild or rebuild
The account is structured around your most profitable services, with ads and landing pages to match.
Manage
Weekly work on bids, budgets and search terms, with a monthly report in leads, jobs and revenue.
How we workWhat you'll see in reports
Cost per lead, booked jobs, revenue, ROAS and revenue per $1,000 of ad spend, by campaign and source. Not impressions or click-through rate on their own.
See what that looks like in a real report, anonymized.
Who owns what
You own your accounts and data: website, domain, Google Ads, Analytics, Tag Manager, call tracking, CRM, and the leads in them. AVC owns its conversion platform, the system that sends your booked jobs and revenue back to Google. It runs in AVC's account and stays with AVC when the service ends.
For technical teams
For in-house marketers and agencies: how the account is built and run.
Account structure by service and margin
Campaigns are split by service, so budget can follow the work that pays best. An emergency call and a routine estimate do not share a budget or a bid.
Ad groups stay tightly themed, so the search, the ad and the landing page all match. Location targeting is set to people in your service area, not people merely interested in it, and the ad schedule follows when someone can answer the phone.
Conversion setup
Each account has one clear goal for bidding. Booked jobs or qualified leads are primary conversions. Page views, clicks on a phone number and other soft signals stay secondary, tracked for reporting but kept out of bidding.
Booked jobs and revenue come from your CRM through offline conversion import and enhanced conversions for leads. The full setup is on the conversion tracking page.
Bidding strategy by data volume
Automated bidding is only as good as the data behind it. A new account or one with few conversions starts on a strategy that does not need much history.
As qualified leads and booked jobs build up, bidding moves to target cost per acquisition, then to target ROAS once job values flow in steadily. Each move waits until the data supports it.
Search terms and negative keywords
Search terms are reviewed every week. Searches for jobs, DIY help, services you do not offer and places you do not serve are added as negative keywords.
Shared negative lists keep the same exclusions across campaigns, so a fix in one place is not undone in another.
Call tracking for Google Ads
Calls are a large share of leads for most service businesses, so calls from ads and calls from the website after an ad click are both tracked.
Short calls are filtered out with a minimum call length. Each counted call is matched to its lead in the CRM, so a call that books a job is credited to the campaign and keyword behind it.
Google Ads CRM integration
Leads arrive in your CRM with the campaign, keyword and click ID attached. When the CRM marks a lead qualified or a job invoiced, that result goes back to Google Ads automatically.
This is what lets the account bid toward jobs instead of form fills, and lets the report show revenue by campaign.
Ads and landing pages
Responsive search ads are written per service, with headlines that match what people search for.
Each service gets a landing page built to turn the click into a call or a form, with tracking on both.
Monthly reporting
Reports cover spend, leads, cost per lead, booked jobs, revenue, ROAS and revenue per $1,000 of ad spend, by campaign and source.
Google Ads reports conversions by click date, while the CRM reports jobs by invoice date. The two will not line up month to month, and reports say which view each number comes from.
Questions
Can you take over my existing account?
Yes. We audit it first, then decide what to keep and what to rebuild. The account stays yours, with its history.
How much should I spend on ads?
It depends on your market and goals. Engagements start at $3,500 a month in total growth investment, including ad spend, and the quote includes a recommended ad budget.
Do I need conversion tracking first?
Yes. Without it, the account learns from clicks and form fills instead of booked jobs. If your tracking is already in place, the readiness phase is short.
Start a conversation
Tell us about the business and what you want to grow.