Digital marketing measured in revenue.
A boutique growth firm for business owners. Built around your goals, on your stack.
Start a conversationWhat we do
Conversion tracking
Know which ads bring booked jobs.
Every call and form traced to the job and the revenue, then sent back to Google. Set up as a readiness phase, scoped to your business.
Learn more about conversion trackingGoogle Ads management
Every call and form tracked back to the ad that produced it.
We build the account around your most profitable services and track calls, forms and booked jobs. Booked jobs feed back into Google Ads, so bidding learns from revenue, not clicks.
Learn more about Google AdsWho it's for
A good fit if you
- Own one or more businesses or locations.
- Invest $3,500+ a month in growth, including ad spend.
- Record jobs and invoices in a CRM, or are willing to start.
- Want reporting in revenue, not rankings or clicks.
Not a fit if you
- Want SEO measured by rankings alone.
- Want to buy shared leads.
- Are spending under $3,500 a month.
- Have no way to track which leads became paying jobs.
What we report
A real report, anonymized: a tree and land service company in the eastern US, running Google Search and Local Services Ads, June to August 2026.
Ad spend
Leads
Cost per lead
Jobs
Revenue
ROAS
Revenue per $1,000 of ad spend
| Source | Ad spend | Leads | Cost per lead | Jobs | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Google Search | $8,081 | 55 | $147 | 11 | $38,255 | 4.7x |
| Local Services Ads | $3,236 | 46 | $70 | 9 | $23,200 | 7.2x |
Revenue is invoiced jobs from the business's CRM, credited to the lead's first source. Jobs are invoiced jobs.
Client reports also include ROI on total investment: ad spend plus management.
How to read this. Cost per lead is ad spend divided by leads. Jobs are leads that became invoiced work. ROAS is revenue divided by ad spend: 5.4x means every $1 in ads brought back $5.40 in invoiced jobs. Revenue per $1,000 is the same number in plain terms. Local Services Ads cost less per lead here, while Google Search brought in more revenue. That kind of comparison is what the monthly report is for.
How it works
Your accounts, your data, your tools. We run the server-side tracking that feeds real results back into Google, so your ads learn from booked jobs, not just clicks.
Start with your goals
A conversation about the business, budget and what a win looks like.
Land
Start with one or two things that move the needle, and set up tracking from day one.
Measure
Report on cost per lead, booked jobs and revenue against spend.
Expand
Once the numbers prove out, audit what else fits and grow from there.
Questions
What does it cost?
We quote each engagement based on your needs and how competitive your goals are. Engagements start at $3,500 a month in total growth investment, including ad spend.
Is there a contract?
Terms are built to reach your goals and fit your budget.
Who owns the accounts and data?
You own your accounts and data: website, domain, Google Ads, Analytics, Tag Manager, call tracking, CRM, and the leads in them. AVC owns its conversion platform, the system that sends your booked jobs and revenue back to Google. It runs in AVC's account and stays with AVC when the service ends.
Which CRMs do you work with?
We decide case by case, and we can connect most CRMs that offer webhooks or a modern API. If you don't use one yet, we'll help you choose.
How soon will I see results?
Plan on a 90-day learning period while tracking settles and the ads learn from real jobs. Results vary by industry and location.
How often will I get reports?
Monthly, with weekly calls available until you're ready to meet less often.
Start a conversation
Tell us about the business and what you want to grow.